Project life cycle Essay

Projects are the way through which work gets done. Whether big, small, simple or complex, projects possess various common characteristics. Firstly, they have a start and an end. They do not run to infinity. Secondly, they are all unique. They may resemble other earlier projects but they are unique in various variables. These variables include their environment, period and resources. Thirdly, they lead to the creating deliverables. Finally, they all have resources assigned to them. The resources may either be part-time, full-time or a combination of the two. Projects are undertaken by all organisations. Their management can be done using a common range of project management procedures. Similar project management procedures can be used irrespective of the project being undertaken. Projects must have a definition and a plan. They should also have procedures for management of risks, quality, status and scope. Despite projects being unique, common lifecycle models are applied in building the deliverables. But most importantly, scalable and common project management processes are applied effectively on all projects. Regardless of whether one is managing a small or large project, various leadership styles are used. It is very important to understand these styles and their effect in order to become a better and more flexible leader. The most common styles are autocratic, bureaucratic, democratic Laissez-faire and people oriented types of leadership. Others include servant, task-oriented, transactional and transformational. In a project environment, one requires flexibility in these leadership styles since the various phases have got their specific demands that may be different from the other phases. General leadership styles and skills Project managers must show two leadership styles: transformational and transactional. He should give guidance to the team by identifying their role and responsibility in the project. He should give inspiration to them in order to finish the project’s tasks. It has been established that people with outstanding leadership skills turn out to be good in management of projects too. This is because they are visionary, motivating and can bring people together. Above all, they have great accomplishments (Bryman, 1986). Project managers must be competent in the project’s technology and generally how to manage a business entity. This will lead to mutual respect and confidence between him and the other members of the team and administration. Management skills as well as business management competence are essential. The project manager must use sound management skills consistent with the organisation’s management style. The project manager must be alert, quick, a good listener, versatile and above all very flexible. He should be able to adjust any current plan to a better one. Being flexible means having a tough willingness in changing plans to acknowledge current realities for the sake of the project’s successful completion. The project manager must be of good ethics and full of energy. He should adjust to working for over forty hours per week. He should also be always available to the various people involved and interact with them. A good project manager must always be interested in details and possess great optimism with a strong belief that it can be done. He should not assume anything he is not sure of. He should always speak his mind and mean it. In addition, he should regard others as allies and not foes. Respect for other people and acknowledgement of good performance is important. He must always see the bigger picture and keep that perspective. Moreover, he should be interested in knowing why things have to be one in a certain way and not the other. Above all, a good project manager must be both a manager and a leader for a project to be completed successfully (Glanz, 2002). A good project manager must also be a good problem solver. He should be able to handle a situation where he is presented with tough choices to make. Problem solving will involve recognition of the problem and acknowledging that endeavouring to solve the problem is worthwhile. This has to be done with a positive attitude. The next step is defining the problem and clearly understanding it. The third step involves generating alternative solutions for the problem. Finally, one must narrow down the alternatives after a thorough examination of each of them, and then decide (Heerkens, 2001). The project manager must foster teamwork among the members. The most important resource in a project is the team. It is about the people one works with. This team can comprise members from various different departments of the organisation or just one department. The recommended project team comprises members drawn from different organisations. The team has the following responsibilities: To understand the work to be accomplished Planning of the activities in detail if need be Completion of the work assigned within the timeframe, budget, and the desired quality Informing the manager about scope changes, risk, issues and quality concerns Proactive communication of status and management of expectations. A team is formed by people who understand their role. They are led by a project manager who is interested in the success of the project. The project manager is vital. He must display a flexible approach in his leadership style (Lewis, 1995). Leadership style and skills through the phases Regardless of the complexity or scope, all projects go through various phases during their lives. There is initiation where output and essential factors of success are defined. The planning phase, whose principal characteristic involves a break down of the project into smaller manageable units. Next is the execution phase where the planned project is carried out. Finally there is exit phase marking the project completion (Visit Ask, 2004). Initiation This is the initial stage of the project where a clear definition of the project’s scope is done alongside the approach to be employed in delivering the required output. This is where the project management team is chosen basing on their experiences and skills. The project leader must be very flexible to allow a change or overhaul of the scope if need arises. His leadership style should be such that it allows contributions of all the team members for the project to run smoothly. This will make use of the various skills, experiences and talents that will go a long way in delivering a high quality output. Planning This stage involves identifying in detail all the tasks and assigning them. It also involves analyzing risk and defining a criterion for successfully completing every deliverable. This is where the definition of the governing process is done. Identification of stakeholders, period of reporting and the channels are agreed. Business Plans are used in this stage. The project manager should be able to assign tasks and responsibilities to the right people basing on their experience, skills and talents. The project leader should be flexible enough not think he is the most knowledgeable and experienced of all the team members. He should do more of coordination since he is good among equals. The governance process of the project should also avoid rigidity to allow free participation of all members of the team. In as much as it is important to adhere to the time schedule, this should not compromise the quality of the output. The team should therefore have an allowance within its stipulated completion of the various tasks. This will involve extending the time for some tasks while reducing it for others. The plans used in the project should also have contingency alternatives to be used in case of failure of the original. This should be done in consultation with other team members and stakeholders and of course the client. Execution and controlling This is where one ensures proper control and execution of project activities. During this phase, the earlier plan is implemented in solving the particulars of the project’s specifications. When developing the product and system, a design that results in a particular set of product requirements is made. Measurement of the convergence is done using prototypes, tests and a review. During the execution stage, a plan for the final testing, producing and support is made by the various groups in the organisation. Some of the tools employed during this phase include Milestones Reviews and Business Plan. This is a very sensitive area that needs proper teamwork. Models and prototypes are developed and tested. There should be flexibility to allow improvement of the prototype. Again, the skills, talents and experience of the team members should be used for the sake of a good quality project output. Closure This is the final stage of the project. The manager ensures the project is completed properly. A formal project review report is written. It involves the client officially accepting the product, comparing the client specifications with those of the product. Other contents include a reward to the team, lessons learned, release of the project’s resources and an official closing notification to the top management. Conclusion Project management is an important aspect of many organisations. It is therefore important that these projects deliver their desired results within the stipulated period of time. This calls for teamwork among the stakeholders, clients and the project team members. Most importantly, the project team needs to work together. The team leader must therefore ensure the team works together harmoniously. He should therefore adopt a flexible style in leadership to accommodate all the skills, talents and experiences of the members. This will ensure that good quality output is delivered at the end of the project.

Cultural Competency of Nursing Essay

As nurses, we not only need to understand cultural competence, but we also have to be sure not to generalize groups of people. Each client is an individual, and it is important to form a therapeutic relationship so we can care for each specific client. Each client has his/her own needs; just because two people are of the same culture, it doesn’t mean that he/she believes in the same thing. In turn, nurses need to understand their own culture and beliefs before caring for a person of a different culture or beliefs. In our research, we chose four peer-reviewed, scholarly journal articles found though the Lambton College data base (CINAHL). We began with a search of cultural competency and then narrowed the search down through specific cultures which are within the Sarnia Lambton area. Understanding Cultures There are many different cultures throughout Canada; nurses need to be aware of the different practices and beliefs of various cultures. The dominant cultures we find in Sarnia-Lambton are Native American, East Indian and Chinese. Native American Traditional Native Americans place great value on family and spiritual beliefs. They believe that a state of health is an existence, and it is in existence when they are in complete balance with nature. They view illness as a disparity between the ill person and nature or the unearthly. â€Å"Death is a journey to another world, and the spirit never dies† (Plain, 2014). When mourning the dead it is the custom not to speak about them. â€Å"Communication is seen as stopping the dead from travelling to the next world† (Groot – Alberts, 2012, p. 160). East Indian The Muslim culture has a strong spiritual belief: Both life and death are under the control of God. When an ill Muslim patient sees a physician, he/she only want to know the diagnosis; he/she does not want to know any time frames, since life is an act of. In death, Muslim culture is based on reducing the patient’s pain and suffering. Nurses need to allow time for families to pray when working with Muslim patients as they have strong beliefs in religion and a nurse must never try to push their own beliefs on a patient (Saccomano & Abbatiello, 2014, p. 31). Chinese Traditional Chinese culture is unlike Canadian culture: Talking about death or illness is considered a taboo. They do not talk to their healthcare provider about death, because talking about death or illness insinuates that it is going to happen. Instead, they keep silent about it to relieve stress and give hope to the person. Generally, it is the male family member that makes decisions on behalf of the person (Saccomano & Abbatiello, 2014, p.31). Understanding the Client Nurses cannot generalize groups of people; every client is an individual and has the right to be treated as one. It is important to form a good communication to build a relationship between the patient and the nurse. This enables the patient to contribute to their care and the allows the nurse to provide the best care possible. â€Å"It is extremely important to educate, involve the patient, incorporate the family and utilize traditions and beliefs, using effective communication and culture safety mechanisms† (McCracken, 2014, p. 28). â€Å"A nurse must communicate with patients about how he/she would like care performed on him/her and the nurse’s goal is to ensure the patient feels empowered and unique† (McCracken, 2014, p. 28). The patient indicates what is suitable and important for them. At times print materials or non-verbal communication may be more constructive. Conclusion Canada is a diverse, multi-cultural country and the provision of culturally competent care by nurses is important aspect of their practice. Every culture regards health differently depending on their practices and beliefs.  Nurses must examine their own beliefs and prejudices as well as respect and have an awareness of other cultures. â€Å"In delivering nursing care we must allow effective interactions and the development of appropriate responses to persons from diverse cultures, races, and ethnic backgrounds† (Masteral, 2014). Today’s nurses must have cultural awareness in themselves and cultural knowledge of others. References Groot-Alberts, L. (2012). The lament of a broken heart: mourning and grieving in different cultures. Progress in Palliative Care, 20(3), 158-162. Retrieved from www.ebscohost.com McCracken, D. (2014). Nursing in a bicultural society. Kai Tiaki Nursing New Zealand, 20(1), 28-29. Retrieved from www.ebscohost.com Mcgee, P., & Johnson, M. (2014). Developing cultural competence in palliative care. British Journal of Community Nursing, 19(2), 91-93. Retrieved from www.ebscohost.com Saccomano, S., & Abbatiello, G. (2014). Cultural considerations at the end of life. The Nurse Practitioner. 39(2), 24-31. doi: 10.1097/01.NPR.0000441908.16901.2e Zager, S., & Yancy, M. (2011). A call to improve practice concerning cultural sensitivity in advance directives: A review of the literature. Worldviews on Evidence-Based Nursing. doi: 10.111/j.1741-6787.2011.00222.x Masteral, L., (2013) Multicultural Health Care Setting. Retrieved from http://www.studymode.com.html

An Experiment on the Results of Having ADHD and No Sleep

An Experiment on the Results of Having ADHD and No Sleep Class we are going to be talking about how climate change and global warming affects us and the world around us. I wonder why my car wouldn’t start this morning maybe a blow fuse, or maybe something much bigger is the problem hmmm. It’s such a nice day out today there is some many things that I can get accomplished today. I hope I locked the door before I left the house, think think think do I remember putting the key in the door to lock it. That’s all for today, class your assignment on what the primary cause as to why the climate change links to global warming will be posted shortly. Dang it what all got said in class, hey guys what all got covered and what do we have to do for the assignment the teacher gave us. This is what Individuals with Attention-deficit/hyperactivity disorder (ADHD) have to deal with constantly battling the thousands of things that run through their mind simultaneously. The mind of an individual with (ADHD) doesn’t rest its constantly running and thinking. They process anything and everything attaining little focus to the sole point unless it is not perceived as anything other than boring. The mind jumps from one central focus that draws the eye to the next that catches their eye â€Å"oooh shiny†. People with this disorder lives are more intense do to the fact of low outside sensory experience, because their five senses are at an all-time high. The nervous system of one with (ADHD) is overwhelmed overworking itself by the life experiences because its intensity is too high. For example, any movement no matter the size is distracting. Another would be the slightest sound presented in the house prevents sleep and becomes overwhelmed to disregard it. Studies show that sleep deprivation impacts an individual negatively with the decline in several motor skills, cognitive functions, amongst several others. In simpler terms sleep deprivation will affect the mind slowing the thought process down. Research measuring sleep deprivation shows sleepiness leads to lower alertness and concentration. This makes things more difficult to focus and pay attention to the tasks that may require more complex thought and reasoning. Sleep deprivation affects the learning process in two ways. Since your mind can not focus it’s very difficult to retain information. It also hinders your memory that is essential to learning. These things lead to hyperactivity which promotes loss of focus, intensity, and memory function to perform well in school. With both the subjects discussed there are two ways you can assess the information stated. In the first scenario (ADHD) causes lack of focus staying awake all night due to the fact individuals are distracted promotes sleep deprivation. The second scenario being sleep deprivation is the prime suspect that leads to why Individuals have (ADHD). This puts us at a stalemate as to which is the primary stressor for lack of focus. What makes the brain break from the central focus to concentrate for the task at hand? With the information provided, research must be administered. To further the answer of what is the real problem control must be found for this study. The objective is to find whether or not they are correlated and feed off each other. To confirm my hypothesis, select individuals will be tested accordingly based on how well they pay attention to directions. Day 1 starts participants will stay in a room with guided direction to take apart a piece of machinery and put it back together from start to finish for 3 hours. 2 weeks from the guided direction the participants will be asked to accomplish this again from start to finish step by step without jumping to steps. There will be 3 groups; group 1 will be the ones who will receive focus stimulating medication before they enter the 3 hour guided test. Group 2 will not be receiving anything they will be the non-controlled group. Group 3 will receive sleeping medication to help them get adequate sleep every night till the study is conducte d again. Expected results are group 1 will be perform the task with ease. Group 2 results will have accomplished the task, but will fail due to they didn’t follow the steps. Group 3 will have performed the same as group 1 besides the fact they are already losing focus, and are taking longer to complete than group 1 due to they have lost interest. Methods Participants Participants will be 200 children. There will be 100 female and 200 male. They will be between the ages of eight and eighteen. They will be split up into 4 groups; therefore each group will have fifty people. Two groups will have fifty males and the other two will have fifty female. One group of males and one group of females will be placed in an extremely boisterous situation having to listen to a lecture, like being in a normal classroom, with having little to no sleep. Materials In four rooms, participants will be set up in a classroom like environment; those 100 patients will have not had any sleep and have shown many signs of ADHD. The participants in the other two rooms will have had a small amount of sleep and have not ever shown any signs of ADHD. Procedure The first group will have to stay awake for 24 hours straight and do schoolwork, the second group will sleep for 8 hours and then get up and do schoolwork. Afterwards, we will look at their brain activity and also, ask them about the information they were supposed to of retained and look at how much of the work they got done that they were supposed to be doing. Design After looking at each persons’ brain activity and looking at what each group was supposed to have gotten done, we will ask them what is going through their mind and how they feel. The expected outcome is that the group with little sleep and who had never had symptoms of ADHD will feel fine and all their thoughts will be gathered. The group with no sleep and many symptoms of ADHD will feel horrible and they will not exactly know what is going through their mind, their thoughts will be scattered. Potential Results Having ADHD and no sleep may be worse than not having ADHD and a little amount of sleep After looking at this experiment, one could believe that having ADHD and no sleep is a lot worse than having sleep and not having ADHD, it almost just seems like common sense. But if one does not know anything about ADHD, one may not know the effects of ADHD. The parents of these students with ADHD should keep track of their children’s sleep, and make sure they get an adequate 8 hours every night, no more and no less. The parents of the children without ADHD should still be keeping an eye on their children and making sure they get enough sleep. All parents should be making sure that their children are well collected and are doing well in school and if there not, they need to find out why because most times in children, it is ADHD. Having ADHD and doing work with no sleep is worse than not having ADHD and a little amount of sleep and doing school work The study concluded that having ADHD and no sleep and doing school work is worse than having not ADHD and having slept a little and doing school work. The children who had ADHD and had not slept for 24 hours were all over the place with their thoughts and their school work. The children who did not have ADHD and had a little amount of sleep were well rounded and did a very good job on their school work.

Assignment report Essay Example | Topics and Well Written Essays - 2500 words

Assignment report - Essay Example It is an inter-disciplinary field that requires expertise from business management, resource management, statistics etc. Access to organized and structured form of information yields a lot of opportunities for businesses- it not only saves time from researching and organizing information collected from eclectic sources, but it also facilitates in making the decision process easier and less time consuming. The aim of this paper is to explore the role of effective management skills in libraries, information systems and virtual teams, specifically those operating in the construction industry. The paper discusses how each one is managed, and gives an overview of funding and marketing in library and information systems. Information systems, abbreviated as IS, is the department that is in charge of the management of computers, data and networking. It can be of different types depending on the needs of the business and the level of organizational hierarchy. They can be either structural databases or software to manage information. An information system is responsible for the compilation of date so that it becomes meaningful information. Information and data differ in the respect that data is raw facts whereas information is the end product of the process of transformation of data into a more organized and meaningful form. Information helps a firm evaluate and make decisions. The assessment of a firm’s management apropos to the efficient and profitable use of firm’s resources is usually made on the basis of economic performance obtained from information on periodic earnings (Epstein et al., 2009).The value and worth of information affects the decisions of the organization and profoundly influences the achievement of the aims of the company. Good information is relevant, usable, reliable and exhaustive. Since information helps companies make decisions and put it into action,

System Architecture Tasks Assignment Example | Topics and Well Written Essays - 1500 words

System Architecture Tasks - Assignment Example The company’s website is the face of its operations in the digital platform. It is the primary point of contact with prospective customers, and since the internet has presented itself as a platform for integrating and automating almost all marketing and sales operations, the web has been elevated from simply a component of marketing mix to being the core of marketing strategies. A web-centric strategy comprises of websites, web portals, and systematic marketing solutions. The motivations behind the development of a web-centric website lie in segmentations, tracking and capturing of leads that improve business performance (Cashman, 2012). PROPOSED SOLUTION SRC desires to develop a Training Management System to manage its new training centre. The development of the system should follow web-centric principles. Specifically, it should integrate three components; web, web portals and systematic virtual marketing tools. The developed system should segment the market to streamline th e purchase information decisions. Further, it should add value to the prospects application and automatically recognize and present the prospect with segment-specific information. The system should also track other qualification data associated with the prospect for successful identification of contact information. Prospects give out contact information in order to receive high quality information, services and tools from the website. DEFENSE With web portals the identified prospect can perform a broad range of applications, , information and services such as pricing, orders, technical support and vital business operations. Virtual relationship marketing is the last strategic process for producing the steady stream of high-probability chances the business requires. The training information system will leverage systematic marketing solutions to constantly create and nurture a trusted, long-term relationship with the prospects until business is transacted. SCALABILITY Scalability refe rs to the ability of an information system to continue functioning well in spite of additional content in size and volume necessitated by business and customer demands. Re-scaling is usually done to a larger size or volume and may entail a product itself or objects movement to a new context. For instance, scaling can be done to storage, RAM or processing speed or a total shift of the object to a new operating system with improved operations and security (Cashman, 2012). Scalability of information systems is the ability of an information system to acquire more resources and continue to perform normally. A business will therefore, invest in an information system with the premise that the resource will grow as the business grows. Scalability is defined as a function of resources it can handle and time. If the system will still be affordable, efficient and practically workable in the next five years, then it is considered scalable and organizations to agree upon this premise. Business h ave ventured into bigger and better resources such as Microsoft Exchange, Sharepoint, or Windows server as a result of the flexibility of expansion it accords. For businesses such as that of SCR, scalability is an important and fundamental aspect. PROPOSED SOLUTION In the case of SCR, a new Training Management System is said to be scalable if it can accommodate expansion to serve new

About Mike Pence, Indiana research project Paper

About Mike Pence, Indiana project - Research Paper Example In what ways is he or she atypical (atypical is the opposite of typical)?   Base your judgment on the profile of the typical member of Congress found in American and Texas Government, p. 249. (10 pts.) Mike Pence was born June 7, 1959 in Columbus and was one of six children. He graduated from Hanover College in 1981 and continued his education at the Indiana University of Law, graduating in 1986. In his early career he was a practicing attorney. Mike Pence was born in Columbus, Indiana, graduated from Hanover College in 1981 and earned his J.D. from Indiana University School of Law in 1986. Congressman Pence is married to his wife, Karen, and they have three children. In 1992, he began a career as a radio broadcaster and in 1994 became the voice of â€Å"The Mike Pence Show† for Network Indiana, which was heard throughout the state. The show was heard Monday through Friday, appearing on 18 stations. From 1995 to 1999 he hosed a Sunday morning television program with a political theme. A conservative republican, Mike Pence proclaims to be a Christian and attends The Community Church of Greenwood in Greenwood, Indiana (Mike Pence: Wikipedia). Many politicians begin their care ers in the legal field. As an example, President Obama has an education as an attorney and has had a career as such. While not completely unheard of, however, the aspect of his career as a radio personality and television host might be considered as atypical. 3.  Ã‚  Ã‚  Ã‚  Ã‚   Write a paragraph describing the Representatives political background. Identify the elected and appointed positions in government the Representative held (if any) before winning election to Congress.   When was the Representative first elected to Congress? Is the Representative a career politician? What is the basis for your judgment? (10 pts.) Mike Pence was named as the president of a conservative think tank in 1991 called the Indiana Policy Review Foundation. Both in 1988 and in 1990, preceding his appointment

Management and Culture of McDonald's and KFC Assignment

Management and Culture of McDonald's and KFC - Assignment Example The internationalization, for instance, has become a major source for growth and survival of a family business (Kontinen and Ojala, 2010). Internationalization of business is also associated with the international expansion of industry (Leontiades, 1987). In this view, it is important to consider that internationalization of business today covers not just the broad context of the expansion of a nation, but the integral part of it involves the expansion of single or even personal businesses as well.The skills required for international management includes self and cultural awareness and the right interpersonal and communication in managing between national cultures. (Parker, 2005). The good thing about internationalization of business is the thought that a certain business may be able to expand and diversify its activities across different countries. In contrast to internationalization, globalisation tries to look at the world as without border and nationless (Parker, 2005). This mean s that every nationality is integrated and each nation is dependent or relying on each other. This great reliance brings forward the idea or concept that the various cultures in the world can be combined together. Thus, the entire world would be bringing one single culture. However, this concern is just among of the most considered issues in the case of globalization. In the midst of globalization, the issue about whether its entire activity has remarkably been applied remains to be discovered especially in cases of international companies trying to expand into other nationalities or culture. It is also important to find out which of the principles between internationalization and globalization are remarkably currently put into practice. Many companies are claiming the benefits of globalization. However, it is also important to consider what specific principles they are using between internationalization and globalization. Hofstede’s theory of culture Hofstede’s theory of culture is about ideas on people’s behavior and attitude (Callahan et al., 2007).  

Citizenship and Social Exclusion in England and Turkey's schools Essay

Citizenship and Social Exclusion in England and Turkey's schools - Essay Example The central thesis of the paper would claim that both Bernard Crick and Mustafa Kemal Ataturk's views are formed into one social structure and represents citizenship in education as a uniform standard which applies to all groups and people which live in their country. This is in a way comparison of welfare model to republic model of citizenship. To elaborate the entire subject matter it is important to understand the terminology of citizenship under the perspective of Osler and Starkey's point of view. Under the parameters of Osler and Starkey citizenship indicates several variables where one of the most important aspects is the determination trust and faith democracy rather than autocracy. The second most important aspect in accordance to Osler and Starkey is the determination of cooperation rather than the essence of conflict within the society. Thirdly it should be seen whether it is sustainable within the parameters of diversity and equality. The essence of citizenship also indicates that a good citizen must be bale to recognise the individual responsibilities and rights. The individual citizen must also recognise the precedence of authority and power. Furthermore the citizen must be able to understand and honour the aspects of order and freedom along with community preference and individual position in the society. Lastly, Osler and Starkey indicated that the indication of citizen that is the most important of all is the understanding, application and exercise of human rights, law, rules, justice and fairness. These are the basic parameters of a citizen from the point of view of Osler and Starkey. (Osler, 2000) It is important to define the concept of social exclusion in the context of England from the parameters of the citizenship principals. There are substantial differences among theorists of education regarding this issue along with the practitioners that whether the entire citizenship tool is applicable or not while engaging the ethnic minority segment of the society and combat racism. Osler and Starkey mention that this fundamental essence is instrumental in providing a good amount of opportunity that would be ultimately be a very important aspect of eradicating racial inequality in education. At the same note Osler and Starkey believes that Crick report has hardly any element that would be helpful for providing guidance to the teachers in spreading anti racism. Furthermore, Osler and Starkey also believe that the Crick report would not prove to be any help in the perspective of minority engagement in terms of students. In fact there is no mention of racism in the creak report. But the fact is that this is one element in the society that could be termed as one of the most detrimental aspects of the society and is in fact an evil curse on democracy. Osler and Starkey even mentions that the Crick report is basically a recommendation that contains a lot of colonial flavour. (Osler, 2000) In the present situation the government aiming to incorporate programs that socially include everyone devoid of colour, cast, race and creed. One of the most compelling developments of our age is the recognition of multicultural of multiracial society and how they

Improving Operations Management at British Airways plc in the current Essay

Improving Operations Management at British Airways plc in the current economic climate - Essay Example h Airways is still in an open competition with several other airlines, this is to assure its realistic, practical and superior efforts to keep its name high amongst other counterparts. British Airways (BA) contains a formalised composition with a number of predefined policies and measures, and it’s because of its magnitude and the global range of its movement. The objective of this assignment is to analyse the practices and to outline British Airways approach to managing change in its organisation according to the current economic climate all over the world. (Vrana, V, 2006, 510) This issue assumes a particular relevance in an increasingly competitive environment in the service industry. The report is divided in two parts. The first part analyses the strategic approach to the market and the corporate culture of the airline. The second part includes some recommendations to help the current standing of the air line as a result of worldwide economic disaster. British Airways plc (BA) is amongst worlds major international airlines, that carries greater number of passengers from one destination to another than its other competitors. British Airways is a scheduled international passenger airline. (Law, Leung and Wong, 2004, 105) The Companys main activity is the operation of international and domestic scheduled traveler airline services. The Company also gives other services to other parties, for example aircraft maintenance. British Airways have a board and a leadership team. Whilst the structure would lend itself to a hierarchical one, British Airways encourage employee participation, suggesting a top down and bottom up approach. (Lewis, 2008, 960) British Airways are set up as a traditional hierarchical structure; however management is moving into collective decision making, involving all employees. (Strategic Direction, 2006, 26) BA operates from many airports, but its main base is at London Heathrow. BA has improved the range of services it can offer customers

The adding machine by Elmer Rice Essay Example | Topics and Well Written Essays - 500 words

The adding machine by Elmer Rice - Essay Example Most importantly, being Mr. Zero is also associated with being oblivious to some serious life aspects. Mr. Zero seems to pay no attention to his needs, desires, and wants in life (Gabrielle and Sprinchorn 307). In other words, he observes a lifestyle that is notably characterized by zero personal concerns. He takes no action to develop personally and professionally, amid serious changes that are being realized around him. For example, the emergence of the adding machine is not instantaneous. However, Mr. Zero takes no effort to maneuver the situation. Conscious awareness on needs, desires, and wants would be expected for Mr. Zero, but unfortunately this is not forthcoming. Mr.1, 2, 3†¦is associated with being responsive to what is happening around an individual. Most importantly, it means taking charge and responsibility when the need arises. Here, dormancy is outweighed and outperformed by being active. Mr.1, 2, 3 has nothing to do with obliviousness. Essentially, there are actions, choices, and alternatives as far as Mr.1, 2, 3 are concerned. Killing the boss did not solve the issue between Mr. Zero, the boss, and the adding machine. If anything, Mr. Zero commits a crime for which he is tried, found guilty, and subsequently executed. In the context of being Mr. Zero, there does not seem to be any choice for his actions. The man is oblivious to his life and he, therefore, lives the outcome of whatever he does. Given that he is an accountant professional, though zero in nature, he is responsible for himself and who he is. The Elysian Fields mark a transition in Mr. Zero’s life. Mr. Zero’s execution marked his death, but the Elysian Fields bring him back when he is said to have woken up in a heaven-like setting (Gabrielle and Sprinchorn 329). Mr. Zero killed his boss over an adding machine that was set to replace him at the company. In Elysian Fields he wakes up to operate the machine, implying that his role had relatively changed. The Elysian

Democratic Origins and Revolutionary Writers, 1776-1820 Essay Example for Free

Democratic Origins and Revolutionary Writers, 1776-1820 Essay James Fenimore Cooper (Photo courtesy Library of Congress) The hard-fought American Revolution against Britain (1775-1783) was the first modern war of liberation against a colonial power. The triumph of American independence seemed to many at the time a divine sign that America and her people were destined for greatness. Military victory fanned nationalistic hopes for a great new literature. Yet with the exception of outstanding political writing, few works of note appeared during or soon after the Revolution. American books were harshly reviewed in England. Americans were painfully aware of their excessive dependence on English literary models. The search for a native literature became a national obsession. As one American magazine editor wrote, around 1816, Dependence is a state of degradation fraught with disgrace, and to be dependent on a foreign mind for what we can ourselves produce is to add to the crime of indolence the weakness of stupidity. Cultural revolutions, unlike military revolutions, cannot be successfully imposed but must grow from the soil of shared experience. Revolutions are expressions of the heart of the people; they grow gradually out of new sensibilities and wealth of experience. It would take 50 years of accumulated history for America to earn its cultural independence and to produce the first great generation of American writers: Washington Irving, James Fenimore Cooper, Ralph Waldo Emerson, Henry David Thoreau, Herman Melville, Nathaniel Hawthorne, Edgar Allan Poe, Walt Whitman, and Emily Dickinson. Americas literary independence was slowed by a lingering identification with England, an excessive imitation of English or classical literary models, and difficult economic and political conditions that hampered publishing. Revolutionary writers, despite their genuine patriotism, were of necessity self-conscious, and they could never find roots in their American sensibilities. Colonial writers of the revolutionary generation had been born English, had grown to maturity as English citizens, and had cultivated English modes of thought and English fashions in dress and behavior. Their parents and grandparents were English (or European), as were all their friends. Added to this, American awareness of literary fashion still lagged behind the English, and this time lag intensified American imitation. Fifty years after their fame in England, English neoclassic writers such as Joseph Addison, Richard Steele, Jonathan Swift, Alexander Pope, Oliver Goldsmith, and Samuel Johnson were still eagerly imitated in America. Moreover, the heady challenges of building a new nation attracted talented and educated people to politics, law, and diplomacy. These pursuits brought honor, glory, and financial security. Writing, on the other hand, did not pay. Early American writers, now separated from England, effectively had no modern publishers, no audience, and no adequate legal protection. Editorial assistance, distribution, and publicity were rudimentary. Until 1825, most American authors paid printers to publish their work. Obviously only the leisured and independently wealthy, like Washington Irving and the New York Knickerbocker group, or the group of Connecticut poets known as the Hartford Wits, could afford to indulge their interest in writing. The exception, Benjamin Franklin, though from a poor family, was a printer by trade and could publish his own work. Charles Brockden Brown was more typical. The author of several interesting Gothic romances, Brown was the first American author to attempt to live from his writing. But his short life ended in poverty. The lack of an audience was another problem. The small cultivated audience in America wanted well-known European authors, partly out of the exaggerated respect with which former colonies regarded their previous rulers. This preference for English works was not entirely unreasonable, considering the inferiority of American output, but it worsened the situation by depriving American authors of an audience. Only journalism offered financial remuneration, but the mass audience wanted light, undemanding verse and short topical essays not long or experimental work. The absence of adequate copyright laws was perhaps the clearest cause of literary stagnation. American printers pirating English best-sellers understandably were unwilling to pay an American author for unknown material. The unauthorized reprinting of foreign books was originally seen as a service to the colonies as well as a source of profit for printers like Franklin, who reprinted works of the classics and great European books to educate the American public. Printers everywhere in America followed his lead. There are notorious examples of pirating. Matthew Carey, an important American publisher, paid a London agent a sort of literary spy to send copies of unbound pages, or even proofs, to him in fast ships that could sail to America in a month. Careys men would sail out to meet the incoming ships in the harbor and speed the pirated books  into print using typesetters who divided the book into sections and worked in shifts around the clock. Such a pirated English book could be reprinted in a day and placed on the shelves for sale in American bookstores almost as fast as in England. Because imported authorized editions were more expensive and could not compete with pirated ones, the copyright situation damaged foreign authors such as Sir Walter Scott and Charles Dickens, along with American authors. But at least the foreign authors had already been paid by their original publishers and were already well known. Americans such as James Fenimore Cooper not only failed to receive adequate payment, but they had to suffer seeing their works pirated under their noses. Coopers first successful book, The Spy (1821), was pirated by four different printers within a month of its appearance. Ironically, the copyright law of 1790, which allowed pirating, was nationalistic in intent. Drafted by Noah Webster, the great lexicographer who later compiled an American dictionary, the law protected only the work of American authors; it was felt that English writers should look out for themselves. Bad as the law was, none of the early publishers were willing to have it changed because it proved profitable for them. Piracy starved the first generation of revolutionary American writers; not surprisingly, the generation after them produced even less work of merit. The high point of piracy, in 1815, corresponds with the low point of American writing. Nevertheless, the cheap and plentiful supply of pirated foreign books and classics in the first 50 years of the new country did educate Americans, including the first great writers, who began to make their appearance around 1825. THE AMERICAN ENLIGHTENMENT The 18th-century American Enlightenment was a movement marked by an emphasis on rationality rather than tradition, scientific inquiry instead of unquestioning religious dogma, and representative government in place of monarchy. Enlightenment thinkers and writers were devoted to the ideals of justice, liberty, and equality as the natural rights of man. Benjamin Franklin (1706-1790) Benjamin Franklin, whom the Scottish philosopher David Hume called Americas first great man of letters, embodied the Enlightenment ideal of humane rationality. Practical yet idealistic, hard-working and enormously successful, Franklin recorded his early life in his famous Autobiography. Writer, printer, publisher, scientist, philanthropist, and diplomat, he was the most famous and respected private figure of his time. He was the first great self-made man in America, a poor democrat born in an aristocratic age that his fine example helped to liberalize. Franklin was a second-generation immigrant. His Puritan father, a chandler (candle-maker), came to Boston, Massachusetts, from England in 1683. In many ways Franklins life illustrates the impact of the Enlightenment on a gifted individual. Self-educated but well-read in John Locke, Lord Shaftesbury, Joseph Addison, and other Enlightenment writers, Franklin learned from them to apply reason to his own life and to break with tradition in particular the old-fashioned Puritan tradition when it threatened to smother his ideals. While a youth, Franklin taught himself languages, read widely, and practiced writing for the public. When he moved from Boston to Philadelphia, Pennsylvania, Franklin already had the kind of education associated with the upper classes. He also had the Puritan capacity for hard, careful work, constant self-scrutiny, and the desire to better himself. These qualities steadily propelled him to wealth, respectability, and honor. Never selfish, Franklin tried to help other ordinary people become successful by sharing his insights and initiating a characteristically American genre the self-help book. Franklins Poor Richards Almanack, begun in 1732 and published for many years, made Franklin prosperous and well-known throughout the colonies. In this annual book of useful encouragement, advice, and factual information, amusing characters such as old Father Abraham and Poor Richard exhort the reader in pithy, memorable sayings. In The Way to Wealth, which originally appeared in the Almanack, Father Abraham, a plain clean old Man, with white Locks, quotes Poor Richard at length. A Word to the Wise is enough, he says. God helps them that help themselves. Early to Bed, and early to rise, makes a Man healthy, wealthy, and wise. Poor Richard is a psychologist (Industry pays Debts, while Despair encreaseth them), and he always counsels hard work (Diligence is the Mother of Good Luck). Do not be lazy, he advises, for One To-day is worth two tomorrow. Sometimes he creates anecdotes to illustrate his points: A little Neglect may breed great Mischief. For want of a Nail the Shoe was lost; for want of a Shoe the Horse was lost; and for want of a Horse the Rider was lost, being overtaken and slain by the Enemy, all for want of Care about a Horse-shoe Nail. Franklin was a genius at compressing a moral point: What maintains one Vice, would bring up two Children. A small leak will sink a great Ship. Fools make Feasts, and wise Men eat them. Franklins Autobiography is, in part, another self-help book. Written to advise his son, it covers only the early years. The most famous section describes his scientific scheme of self- improvement. Franklin lists 13 virtues: temperance, silence, order, resolution, frugality, industry, sincerity, justice, moderation, cleanliness, tranquility, chastity, and humility. He elaborates on each with a maxim; for example, the temperance maxim is Eat not to Dullness. Drink not to Elevation. A pragmatic scientist, Franklin put the idea of perfectibility to the test, using himself as the experimental subject. To establish good habits, Franklin invented a reusable calendrical record book in which he worked on one virtue each week, recording each lapse with a black spot. His theory prefigures psychological behaviorism, while his systematic method of notation anticipates modern behavior modification. The project of self-improvement blends the Enlightenment belief in perfectibility with the Puritan habit of moral self-scrutiny. Franklin saw early that writing could best advance his ideas, and he therefore deliberately perfected his supple prose style, not as an end in itself but as a tool. Write with the learned. Pronounce with the vulgar, he advised. A scientist, he followed the Royal (scientific) Societys 1667 advice to use a close, naked, natural way of speaking; positive expressions, clear senses, a native easiness, bringing all things as near the mathematical plainness as they can. Despite his prosperity and fame, Franklin never lost his democratic sensibility, and he was an important figure at the 1787 convention at which the U. S. Constitution was drafted. In his later years, he was president of an antislavery association. One of his last efforts was to promote universal public education. Hector St. John de Crevecoeur (1735-1813) Another Enlightenment figure is Hector St. John de Crevecoeur, whose Letters from an American Farmer (1782) gave Europeans a glowing idea of opportunities for peace, wealth, and pride in America. Neither an American nor a farmer, but a French aristocrat who owned a plantation outside New York City before the Revolution, Crevecoeur enthusiastically praised the colonies for their industry, tolerance, and growing prosperity in 12 letters that depict America as an agrarian paradise a vision that would inspire Thomas Jefferson, Ralph Waldo Emerson, and many other writers up to the present. Crevecoeur was the earliest European to develop a considered view of America and the new American character. The first to exploit the melting pot image of America, in a famous passage he asks: What then is the American, this new man? He is either a European, or the descendant of a European, hence that strange mixture of blood, which you will find in no other country. I could point out to you a family whose grandfather was an Englishman, whose wife was Dutch, whose son married a French woman, and whose present four sons have now four wives of different nations. Here individuals of all nations are melted into a new race of men, whose labors and posterity will one day cause changes in the world. THE POLITICAL PAMPHLET: Thomas Paine (1737-1809) The passion of Revolutionary literature is found in pamphlets, the most popular form of political literature of the day. Over 2,000 pamphlets were published during the Revolution. The pamphlets thrilled patriots and threatened loyalists; they filled the role of drama, as they were often read aloud in public to excite audiences. American soldiers read them aloud in their camps; British Loyalists threw them into public bonfires. Thomas Paines pamphlet Common Sense sold over 100,000 copies in the first three months of its publication. It is still rousing today. The cause of America is in a great measure the cause of all mankind, Paine wrote, voicing the idea of American exceptionalism still strong in the United States that in some fundamental sense, since America is a democratic experiment and a country theoretically open to all immigrants, the fate of America foreshadows the fate of humanity at large. Political writings in a democracy had to be clear to appeal to the voters. And to have informed voters, universal education was promoted by many of the founding fathers. One indication of the vigorous, if simple, literary life was the proliferation of newspapers. More newspapers were read in America during the Revolution than anywhere else in the world. Immigration also mandated a simple style. Clarity was vital to a newcomer, for whom English might be a second language. Thomas Jeffersons original draft of the Declaration of Independence is clear and logical, but his committees modifications made it even simpler. The Federalist Papers, written in support of the Constitution, are also lucid, logical arguments, suitable for debate in a democratic nation. NEOCLASSISM: EPIC, MOCK EPIC, AND SATIRE Unfortunately, literary writing was not as simple and direct as political writing. When trying to write poetry, most educated authors stumbled into the pitfall of elegant neoclassicism. The epic, in particular, exercised a fatal attraction. American literary patriots felt sure that the great American Revolution naturally would find expression in the epic a long, dramatic narrative poem in elevated language, celebrating the feats of a legendary hero. Many writers tried but none succeeded. Timothy Dwight (1752-1817), one of the group of writers known as the Hartford Wits, is an example. Dwight, who eventually became the president of Yale University, based his epic, The Conquest of Canaan (1785), on the Biblical story of Joshuas struggle to enter the Promised Land. Dwight cast General Washington, commander of the American army and later the first president of the United States, as Joshua in his allegory and borrowed the couplet form that Alexander Pope used to translate Homer. Dwights epic was as boring as it was ambitious. English critics demolished it; even Dwights friends, such as John Trumbull (1750-1831), remained unenthusiastic. So much thunder and lightning raged in the melodramatic battle scenes that Trumbull proposed that the epic be provided with lightning rods. Not surprisingly, satirical poetry fared much better than serious verse. The mock epic genre encouraged American poets to use their natural voices and did not lure them into a bog of pretentious and predictable patriotic sentiments and faceless conventional poetic epithets out of the Greek poet Homer and the Roman poet Virgil by way of the English poets. In mock epics like John Trumbulls good-humored MFingal (1776-82), stylized emotions and conventional turns of phrase are ammunition for good satire, and the bombastic oratory of the revolution is itself ridiculed. Modeled on the British poet Samuel Butlers Hudibras, the mock epic derides a Tory, MFingal. It is often pithy, as when noting of condemned criminals facing hanging: No man eer felt the halter draw With good opinion of the law. MFingal went into over 30 editions, was reprinted for a half-century, and was appreciated in England as well as America. Satire appealed to Revolutionary audiences partly because it contained social comment and criticism, and political topics and social problems were the main subjects of the day. The first American comedy to be performed, The Contrast (produced 1787) by Royall Tyler (1757-1826), humorously contrasts Colonel Manly, an American officer, with Dimple, who imitates English fashions. Naturally, Dimple is made to look ridiculous. The play introduces the first Yankee character, Jonathan. Another satirical work, the novel Modern Chivalry, published by Hugh Henry Brackenridge in installments from 1792 to 1815, memorably lampoons the excesses of the age. Brackenridge (1748- 1816), a Scottish immigrant raised on the American frontier, based his huge, picaresque novel on Don Quixote; it describes the misadventures of Captain Farrago and his stupid, brutal, yet appealingly human, servant Teague ORegan. POET OF THE AMERICAN REVOLUTION: Philip Freneau (1752-1832). One poet, Philip Freneau, incorporated the new stirrings of European Romanticism and escaped the imitativeness and vague universality of the Hartford Wits. The key to both his success and his failure was his passionately democratic spirit combined with an inflexible temper. The Hartford Wits, all of them undoubted patriots, reflected the general cultural conservatism of the educated classes. Freneau set himself against this holdover of old Tory attitudes, complaining of the writings of an aristocratic, speculating faction at Hartford, in favor of monarchy and titular distinctions. Although Freneau received a fine education and was as well acquainted with the classics as any Hartford Wit, he embraced liberal and democratic causes. From a Huguenot (radical French Protestant) background, Freneau fought as a militiaman during the Revolutionary War. In 1780, he was captured and imprisoned in two British ships, where he almost died before his family managed to get him released. His poem The British Prison Ship is a bitter condemnation of the cruelties of the British, who wished to stain the world with gore. This piece and other revolutionary works, including Eutaw Springs, American Liberty, A Political Litany, A Midnight Consultation, and George the Thirds Soliloquy, brought him fame as the Poet of the American Revolution. Freneau edited a number of journals during his life, always mindful of the great cause of democracy. When Thomas Jefferson helped him establish the militant, anti-Federalist National Gazette in 1791, Freneau became the first powerful, crusading newspaper editor in America, and the literary predecessor of William Cullen Bryant, William Lloyd Garrison, and H.L. Mencken. As a poet and editor, Freneau adhered to his democratic ideals. His popular poems, published in newspapers for the average reader, regularly celebrated American subjects. The Virtue of Tobacco concerns the indigenous plant, a mainstay of the southern economy, while The Jug of Rum celebrates the alcoholic drink of the West Indies, a crucial commodity of early American trade and a major New World export. Common American characters lived in The Pilot of Hatteras, as well as in poems about quack doctors and bombastic evangelists. Freneau commanded a natural and colloquial style appropriate to a genuine democracy, but he could also rise to refined neoclassic lyricism in often-anthologized works such as The Wild Honeysuckle (1786), which evokes a sweet-smelling native shrub. Not until the American Renaissance that began in the 1820s would American poetry surpass the heights that Freneau had scaled 40 years earlier. Additional groundwork for later literary achievement was laid during the early years. Nationalism inspired publications in many fields, leading to a new appreciation of things American. Noah Webster (1758-1843) devised an American Dictionary, as well as an important reader and speller for the schools. His Spelling Book sold more than 100 million copies over the years. Updated Websters dictionaries are still standard today. The American Geography, by Jedidiah Morse, another landmark reference work, promoted knowledge of the vast and expanding American land itself. Some of the most interesting if nonliterary writings of the period are the journals of frontiersmen and explorers such as Meriwether Lewis (1774-1809) and  Zebulon Pike (1779-1813), who wrote accounts of expeditions across the Louisiana Territory, the vast portion of the North American continent that Thomas Jefferson purchased from Napoleon in 1803. WRITERS OF FICTION. The first important fiction writers widely recognized today, Charles Brockden Brown, Washington Irving, and James Fenimore Cooper, used American subjects, historical perspectives, themes of change, and nostalgic tones. They wrote in many prose genres, initiated new forms, and found new ways to make a living through literature. With them, American literature began to be read and appreciated in the United States and abroad. Charles Brockden Brown (1771-1810) Already mentioned as the first professional American writer, Charles Brockden Brown was inspired by the English writers Mrs. Radcliffe and English William Godwin. (Radcliffe was known for her terrifying Gothic novels; a novelist and social reformer, Godwin was the father of Mary Shelley, who wrote Frankenstein and married English poet Percy Bysshe Shelley. ) Driven by poverty, Brown hastily penned four haunting novels in two years: Wieland (1798), Arthur Mervyn (1799), Ormond (1799), and Edgar Huntley (1799). In them, he developed the genre of American Gothic. The Gothic novel was a popular genre of the day featuring exotic and wild settings, disturbing psychological depth, and much suspense. Trappings included ruined castles or abbeys, ghosts, mysterious secrets, threatening figures, and solitary maidens who survive by their wits and spiritual strength. At their best, such novels offer tremendous suspense and hints of magic, along with profound explorations of the human soul in extremity. Critics suggest that Browns Gothic sensibility expresses deep anxieties about the inadequate social institutions of the new nation. Brown used distinctively American settings. A man of ideas, he dramatized scientific theories, developed a personal theory of fiction, and championed high literary standards despite personal poverty. Though flawed, his works are darkly powerful. Increasingly, he is seen as the precursor of romantic writers like Edgar Allan Poe, Herman Melville, and Nathaniel Hawthorne. He expresses subconscious fears that the outwardly optimistic Enlightenment period drove underground. Washington Irving (1789-1859). The youngest of 11 children born to a well-to-do New York merchant family, Washington Irving became a cultural and diplomatic ambassador to Europe, like Benjamin Franklin and Nathaniel Hawthorne. Despite his talent, he probably would not have become a full-time professional writer, given the lack of financial rewards, if a series of fortuitous incidents had not thrust writing as a profession upon him. Through friends, he was able to publish his Sketch Book (1819-1820) simultaneously in England and America, obtaining copyrights and payment in both countries. The Sketch Book of Geoffrye Crayon (Irvings pseudonym) contains his two best remembered stories, Rip Van Winkle and The Legend of Sleepy Hollow. Sketch aptly describes Irvings delicate, elegant, yet seemingly casual style, and crayon suggests his ability as a colorist or creator of rich, nuanced tones and emotional effects. In the Sketch Book, Irving transforms the Catskill Mountains along the Hudson River north of New York City into a fabulous, magical region. American readers gratefully accepted Irvings imagined history of the Catskills, despite the fact (unknown to them) that he had adapted his stories from a German source. Irving gave America something it badly needed in the brash, materialistic early years: an imaginative way of relating to the new land. No writer was as successful as Irving at humanizing the land, endowing it with a name and a face and a set of legends. The story of Rip Van Winkle, who slept for 20 years, waking to find the colonies had become independent, eventually became folklore. It was adapted for the stage, went into the oral tradition, and was gradually accepted as authentic American legend by generations of Americans. Irving discovered and helped satisfy the raw new nations sense of history. His numerous works may be seen as his devoted attempts to build the new nations soul by recreating history and giving it living, breathing, imaginative life. For subjects, he chose the most dramatic aspects of American history: the discovery of the New World, the first president and national hero, and the westward exploration. His earliest work was a sparkling, satirical History of New York (1809) under the Dutch, ostensibly written by Diedrich Knickerbocker (hence the name of Irvings friends and New York writers of the day, the Knickerbocker School). James Fenimore Cooper (1789-1851) James Fenimore Cooper, like Irving, evoked a sense of the past and gave it a local habitation and a name. In Cooper, though, one finds the powerful myth of a golden age and the poignance of its loss. While Irving and other American writers before and after him scoured Europe in search of its legends, castles, and great themes, Cooper grasped the essential myth of America: that it was timeless, like the wilderness. American history was a trespass on the eternal; European history in America was a reenactment of the fall in the Garden of Eden. The cyclical realm of nature was glimpsed only in the act of destroying it: The wilderness disappeared in front of American eyes, vanishing before the oncoming pioneers like a mirage. This is Coopers basic tragic vision of the ironic destruction of the wilderness, the new Eden that had attracted the colonists in the first place. Personal experience enabled Cooper to write vividly of the transformation of the wilderness and of other subjects such as the sea and the clash of peoples from different cultures. The son of a Quaker family, he grew up on his fathers remote estate at Otsego Lake (now Cooperstown) in central New York State. Although this area was relatively peaceful during Coopers boyhood, it had once been the scene of an Indian massacre. Young Fenimore Cooper grew up in an almost feudal environment. His father, Judge Cooper, was a landowner and leader. Cooper saw frontiersmen and Indians at Otsego Lake as a boy; in later life, bold white settlers intruded on his land. Natty Bumppo, Coopers renowned literary character, embodies his vision of the frontiersman as a gentleman, a Jeffersonian natural aristocrat. Early in 1823, in The Pioneers, Cooper had begun to discover Bumppo. Natty is the first famous frontiersman in American literature and the literary forerunner of countless cowboy and backwoods heroes. He is the idealized, upright individualist who is better than the society he protects. Poor and isolated, yet pure, he is a touchstone for ethical values and prefigures Herman Melvilles Billy Budd and Mark Twains Huck Finn. Based in part on the real life of American pioneer Daniel Boone who was a Quaker like Cooper Natty Bumppo, an outstanding woodsman like Boone, was a peaceful man adopted by an Indian tribe. Both Boone and the fictional Bumppo loved nature and freedom. They constantly kept moving west to escape the oncoming settlers they had guided into the wilderness, and they became legends in their own lifetimes. Natty is also chaste, high-minded, and deeply spiritual: He is the Christian knight of medieval romances transposed to the virgin forest and rocky soil of America. The unifying thread of the five novels collectively known as the Leather-Stocking Tales is the life of Natty Bumppo. Coopers finest achievement, they constitute a vast prose epic with the North American continent as setting, Indian tribes as characters, and great wars and westward migration as social background. The novels bring to life frontier America from 1740 to 1804. Coopers novels portray the successive waves of the frontier settlement: the original wilderness inhabited by Indians; the arrival of the first whites as scouts, soldiers, traders, and frontiersmen; the coming of the poor, rough settler families; and the final arrival of the middle class, bringing the first professionals the judge, the physician, and the banker. Each incoming wave displaced the earlier: Whites displaced the Indians, who retreated westward; the civilized middle classes who erected schools, churches, and jails displaced the lower-class individualistic frontier folk, who moved further west, in turn displacing the Indians who had preceded them. Cooper evokes the endless, inevitable wave of settlers, seeing not only the gains but the losses. Coopers novels reveal a deep tension between the lone individual and society, nature and culture, spirituality and organized religion. In Cooper, the natural world and the Indian are fundamentally good as is the highly civilized realm associated with his most cultured characters. Intermediate characters are often suspect, especially greedy, poor white settlers who are too uneducated or unrefined to appreciate nature or culture. Like Rudyard Kipling, E. M. Forster, Herman Melville, and other sensitive observers of widely varied cultures interacting with each other, Cooper was a cultural relativist. He understood that no culture had a monopoly on virtue or refinement. Cooper accepted the American condition while Irving did not. Irving addressed the American setting as a European might have by importing and adapting European legends, culture, and history. Cooper took the process a step farther. He created American settings and new, distinctively American characters and themes. He was the first to sound the recurring tragic note in American fiction. WOMEN AND MINORITIES Although the colonial period produced several women writers of note, the revolutionary era did not further the work of women and minorities, despite the many schools, magazines, newspapers, and literary clubs that were springing up. Colonial women such as Anne Bradstreet, Anne Hutchinson, Ann Cotton, and Sarah Kemble Knight exerted considerable social and literary influence in spite of primitive conditions and dangers; of the 18 women who came to America on the ship Mayflower in 1620, only four survived the first year. When every able-bodied person counted and conditions were fluid, innate talent could find expression. But as cultural institutions became formalized in the new republic, women and minorities gradually were excluded from them. Phillis Wheatley (c. 1753-1784) Given the hardships of life in early America, it is ironic that some of the best poetry of the period was written by an exceptional slave woman. The first African-American author of importance in the United States, Phillis Wheatley was born in Africa and brought to Boston, Massachusetts, when she was about seven, where she was purchased by the pious and wealthy tailor John Wheatley to be a companion for his wife. The Wheatleys recognized Philliss remarkable inte.

The Extent to Which Developmental Psychology Has Been Able to Contribute to Improving Children’s Lives Essay Example for Free

The Extent to Which Developmental Psychology Has Been Able to Contribute to Improving Children’s Lives Essay This essay will explore how developmental psychology has improved the lives of children diagnosed with specific learning difficulties (SpLD). It will explore how these improvements have been made from diagnosis to assessments, consequences to intervention. Dyslexia refers to a specific difficulty in learning to read and write. However this is not the only difficulty that children with dyslexia experience and there are variations of their symptoms. These problems appear to stem from fundamental difficulties in the rapid processing and sequencing of phonological information in short term memory. These children also have difficulties with associations with letters and their sounds. Learning their left from right also is difficult. In the 1970s-80s it was thought Dyslexia was a label given to rich parents underachieving children as an excuse for their poor performance. Contempory definitions of dyslexia combine a discrepancy approach with definition indicators. The discrepancy approach is key in how educational psychologists identify dyslexia. Dyspraxia is used to describe the symptoms of people who experience problems in oorganising their movements and may have problems with thought, perception and language. Dyspraxia is also known as developmental co-ordination disorder (DCD). Dyspraxia can make written work for children in school very difficult as it has a huge impact on the visual field with writing. Alongside this the mental affects a child may experience in school from being bullied for their condition may then effect their performance in the classroom. Due to late start in researching of DCD, intervention is not often attempted until a child reaches school age. Cormorbidity, where two disorders or illnesses occur in the same peron simultaneously or sequentially, often happens with dyslexia or dyspraxia. Kaplan (2001) found that children with reading difficulties were 51. 6% more likely to have another developmental difficulty. If all these conditions have a common cause then cormorbidity would not be present. Kaplin (2001) states that a combintation of learning difficulties may be a result of atypical brain development (ABD). It is possible that two people with the same atypical brain development may present with differing symptoms as a result of the influence of environmental factors. As a result it is difficult to identify a single biological cause for SpLD. Developmental psychologists have been able to identify a range of factors that appear to contribute to the causes of SpLDs. Heritability may be another factor which influences the presentation of SpLDs. Dyslexia and dyspraxia both appear to have a familial form where parents and siblings also present with these conditions. The extent of heritability has been highlighted through the use of twin studies; both monozygotic and dizygotic. Stevenson (1999) found that heritability was between 46 and 74 per cent chance, which highlights there is some influence from environment as well as genetic factors. Further research has highlighted how some genes on the chromosome are associated with phonological processing and other genes on other chromosomes are associated with reading. Assessments are a key way developmental psychologists are able to further understand children with SpLD, and can then identify and conclude the severity of the SpLD. It is through assessment that developmental psychologists can start to do the most help with improving childrens lives. By assessing them for their SpLD the psychologist can start to make way for the child to gain extra support in school and at home. Assessments for dyslexia such as those which use the discrepancy model assume that it is valid, which is not necessarily the case as there is evidence that children with very different IQ scores can achieve similar reading scores. The assessment is only a snap shot of how the child performed at that time on that particular day. Developmental psychologists have put forward a new method of assessment which would highlight the childs severe and persistent problems when learning to read and write. Such an assessment would assist the child in finding coping stratergies and different ways of learning in order for them to excel as well as a child without such a form of SpLD, it can also speed up intervention, which could allow the child to be assisted earlier on in their school career. When assessing dyspraxia psychologists it can be difficult to identify as the signs of dyspraxia overlap with other SpLD’s. Dyspraxia is often assessed and treated by medical personnel rather than psychologists as with dyslexia, despite signs and causes impacting similarly on the child education and learning abilities. It is usually due to the social impact which dyspraxia has on the child which dyslexia does not which requires medical attention. A large number of professionals are involved in aiding children with dyspraxia including educational psychologists who assess the motor and perceptual development skills such as sequencing and organisation. A DVMI or movement ABC test will be used in order to identify pecific motor skills. The consequences of living with a SpLD for a child can range from social exclusion to self esteem issues. Riddick (1996) found that children with SpLDs often experienced social exclusion; they felt excluded from activities because of their difficulties with reading and writing. Riddick also found that children who were had dyslexia were more likely to befriend other dyslexics which can aid social inclusion. Qualitative and quantitative studies have suggested that people with SpLDs experience emotional and educational consequences. Many children with a SpLD experience soxial exclusion, the self exteem of children with SpLDs is low especially with respect to academic self concept. Children with SpLDs are over represented in statistics on children with depression although the degree of prevelance is not clear. Many children with SpLDs experience reduced academic motivation. Developmental psychologists design and evaluate interventions which can aim to improve the behavioural symptoms of SpLDs. Although intervention often occurs after identification, early intervention in the case of children ‘at risk’ of SpLD is the best approach. School based interventions that aim to improve literacy attainment suggests that intervention needs to be highly personalised and structured if it is to be affective. In order to maximise the long term impact of intervention it is suggested that programmes also need to be intensive and preventative. Given the cost of implications of personalised tuition in the classroom psychologists are evaluating the potential of computers to act as teaching assistants to support children with learning difficulties.

Literature Review Of Greenhouse Farming Technology Environmental Sciences Essay

Literature Review Of Greenhouse Farming Technology Environmental Sciences Essay This chapter presents a review of the literature on the topic of challenges faced when introducing greenhouse farming technology for agriculture. The chapter is structured on the basis of the research questions: Awareness of the product and its advantages to the farmers, challenges faced by farmers, legal issues surrounding this new technology and challenges faced by the firm introducing this new technology. Information is the key to making sound decisions. Some farmers are unaware of the availability of a suitable machine, tool, or implement that could aid in their usually tedious work. They might be secluded from the technology by natural barriers and sociopolitical boundaries, Paras et al. (2005). He goes on further to say sadly enough, some farmers are even lackadaisical and seemingly uninterested in mechanization. According to Weiderhold (2007), Industry is rarely ready to accept an innovation when it first presented. There are many reasons for lack of acceptance: the two major ones he cites are: The innovation is not understood by industry because, as a byproduct of the innovation new terms have been defined. The innovation is understood or at least understandable, but there are no resources at that time to try to develop and market the innovation According to Hammond et al (2005) the major barriers to improving food and nutrition security include issues dealing with farming practices, farmers ignorance of sustainable actions to take, and variations in the weather. Over-cropping takes place, which leaves the land choked, degraded, and often infertile. Farmers often grow the wrong crops in the wrong places causing low rates of crop growth and problems with soil degradation. Droughts cause problems because virtually none of the small subsistence farms have other ways of irrigating crops other than the rain. Also, in some areas, nonstop rain drowns fields and farms. Erosion has carried away much of Kenyas fertile topsoil. Searles (2007) states that a subsistence farmer in Kenya, which is the main target market for the greenhouses, cannot produce crops on a large scale if he does not know how to do so. It is hard to prevent problems such as soil erosion and degradation without knowing what to do to stop it. One also cannot eat enough if they do not know how much enough is or other things such as what foods provide how much energy. Also, one cannot eat enough nutritious foods if one does not know what foods are high in certain needed nutrients. There is also the problem of sheer lack of enough food. If a family farm was educated on how to grow enough food to eat as well as sell they would have enough income in order to meet their needs by purchasing food and other things. She also stresses that there has been little effort towards education of the family farmers. In the cities there are resources available in order to educate a farmer but it is not accessible to many rural citizens. There has been no centralized effort to educate the majority of farmers on sustainable development issues. 2.2.2 Limited-Resource Farmers According to the UNDAF (2008) Poverty, especially income poverty, remains one of the most formidable challenges for Kenyans today. Over 45% of Kenyas population still lives in poverty, with some 12.6 million of the estimated 33 million population living below the poverty line of less than one dollar a day. Rural communities, especially those in ASAL (Arid and Semi Arid Lands) areas and those in informal urban settlements, are the most affected. Most of the rural poor in Kenya (75% of poor households) depend on agriculture for their livelihoods (United Nations Development Assistance Framework [UNDAF], 2008) Each farm is fairly small, producing enough food to feed the family and some to sell. There are main crops grown in larger fields while smaller fields exist to grow smaller amounts but larger varieties of foods for the family to eat. Only 17% of Kenyas consumed food is imported to the country and that is mostly for the upper class citizens. With 64% of the people living in rural areas, and 80% of these practicing subsistence farming or cattle herding, the situation of food insecurity is severe. The people living in the urban areas are those that raise the general standards per capita with wage income and calorie consumption. Those in the rural areas, in general, receive less than the average of the per capita measurements. This means that nearly 52% of the population does not earn enough money, eat a well-balanced diet, or receive enough calories. Each person in the country is falling about 115 calories short of the average requirement human beings each day. The average income of each person is very low on the global scale and does not provide for many needed or very helpful supplies in the home or food wise. The poor in Kenya also receive less protein and other nutrients needed for good health. 2.2.3 Reluctance, Resistance to Change and Risk Aversion Experience indicates that Kenyan farmers are generally reluctant to changes in their farming activities for this is their way of life. They have the wait-and-see attitude. Although many farmers are very much open to new ideas and technology, there are more farmers who would first want to see a working model or system before they follow the lead states the Kenya-Advisor (2009). Like any new technology, greenhouse technology faces some of the same market problems as other innovations where few people would be willing to try out a new product. We can use the Rogers adoption model to better understand this concept. According to Popelka, Terryn, et al. (2004) the technology adoption lifecycle model describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups. The process of adoption over time is typically illustrated as a classical normal distribution or bell curve. The model indicates that the first group of people to use a new product is called innovators, followed by early adopters. Next come the early and late majority, and the last group to eventually adopt a product are called laggards. According to Knowler, B. Bradshaw (2007) we can see from the model that most people (68%), fall under early majority or late majority, meaning that most people would be unwilling to try out new innovative products such as greenhouse farming because they are uncertain of its success. Diagram according to Knowler, B. Bradshaw (2007). 2.2.4 Lack of Training from Extension Personnel Extension is the battlefront of technology transfer. The people involved in extension must not only be technically updated but must also possess good management and interpersonal skills. With so much on their shoulders, most of them might be lacking the capability to integrate the greenhouse technology into the total farming system. According to Wilson, T.A., (2005) Efforts have been made in Kenya to improve on the policy framework for extension services. In this regard a National Agricultural Sector Extension Policy (NASEP) has been formulated and aims at giving extension a sector-wide dimension and representation to take over from the current National Agriculture Extension Policy (NAEP). It is also to guide and regulate the provision of agricultural extension service in the country. Currently, the NASEP implementation framework is being prepared. 2.2.5 Lack of Education According to the nation encyclopedia (2009) Seventy-four percent of children in Kenya attend primary school, but only 24% move on to secondary school. Kenya has an 82% literacy rate. Children of impoverished subsistence farms often do not attend school due to the necessity of their help on the farms. The more money a family has the higher likelihood the children will attend school. There are public schools in both urban and rural areas for the children to attend. There are fewer schools in rural areas than in urban and many in the rural areas are not the highest quality. 64% of the population is located in rural areas. Rural poor are at a great disadvantage to receiving education. They have little money to find needed resources for knowledge and live far from cities where that knowledge would be available. Urban poor are at a disadvantage, but much less than rural, because they are near the information. The poor also cannot afford to spread the knowledge to other farmers and cannot afford to attend college which would give adequate information on sustainable development. Even some in urban areas may have no access to information about sustainable practices because there are no libraries or institutions of higher learning in the cities. There is more education for subsistence farmers occurring in Kenya, but not on a large scale. According to John Makeni (2009) Kenyans have been offered education on expansion of horticulture and access to credit and business services by USAID, which has led to a small increase in rural incomes. USAID has also trained 6,350 teachers in the Northeastern and Coast Provinces in order to educate children in public schools in those areas, which will give the young a base of information to draw from. This may help with sustainable development in the future. USAID is helping communities manage their resources in more sustainable ways. The program set up by USAID focuses on community-based wildlife management, forestry and environmental management, and coastal zone management. 770,000 hectares of land are being put under improved management, $652,000 U.S. dollars in revenues from nature-based businesses has been earned, and 1,200 new jobs have been created to deal with the many issues. Parliament has enacted an environmental bill and is working on a land policy review process and fore stry and wildlife bill. 2.3 Government The greenhouse farming technology for agriculture is relatively new in Kenya and there is very little if any legislation available. This section of the paper will therefore review legislation from countries that have laws on greenhouses and their impact on the adoption of the greenhouse technology in those countries. 2.3.1 Role of Government in Agricultural Technology transfer Agricultural technologies and knowledge have, until recently, largely been created and disseminated by public institutions. But over the past two decades, biotechnology for agricultural production has developed rapidly, and the world economy has become more globalised and liberalised. This has boosted private investment in agricultural research and technology, exposing agriculture in developing countries to international markets and the influence of multinational corporations. But the public sector still has a role to play, particularly in managing the new knowledge, supporting research to fill any remaining gaps, promoting and regulating private companies, and ensuring their effects on the environment are adequately assessed. According to P. Marenya, C. Barret (2007) Since the end of World War II, the public sector of developed countries has helped transfer agricultural technologies to developing countries. During this period, most developing countries in Latin America and Africa, as well as some countries in Asia (like India and Thailand), have depended heavily on agricultural production to support their economies. So general development activities were often aimed at modernising the agricultural sector. Still P. Marenya (2007) continues that, since the late 1970s, all this has changed. Technologies have become embodied in physical products, like farm machinery or agrochemicals. Exponential growth in such industries has led to a rapid expansion of private firms that create, manufacture and sell technology. Private firms have also seen opportunities to profit by using complex seed improvement research to create and then distribute new crop hybrids. And so, the role of the public sector has also had to change. 2.3.2 Early technology transfer in agriculture: a public sector activity According to C. Doss (2006) After World War II, the United States began a number of initiatives to build up agricultural science in developing countries and help transfer technology. US universities offered training programmes, for example through scholarships for international students, managed by the US Department of Agriculture (USDA). The USDA, the US Agency for International Development and some of the major US foundations, like Ford and Rockefeller, also supported university libraries in developing countries to help scientists access new research. Many of these activities had enormous effects in the developing world. For example, a Ford Foundation programme in Argentina supported close to 40 PhD students, creating a cadre of professionals in the country and consolidating agricultural economic analysis in local institutions like the National Institute for Agricultural Technology. According to J. Oehmke, E. Crawford (1993) In the early 1960s, the International Rice Research Institute and the International Maize and Wheat Improvement Centre (CIMMYT) were formed in the Philippines and Mexico respectively. These two centres evolved into a network of independent research institutions in Columbia, Ethiopia, India, Indonesia, Italy, Kenya, Nigeria, Peru, Syria and the United States. In 1971, the association of donors that supported the research centres became the Consultative Group for International Agricultural Research (CGIAR), and the 15 institutions that exist today are known as the Future Harvest Agricultural Research Centres. Piniero (2005) states that, developing countries created National Agricultural Research Institutes (NARIs) to do applied research. In Latin America, all countries, with the exception of El Salvador and Paraguay, have such an organisation. There are also similar organisations in Kenya and Uganda in Africa, and India and Pakistan in Asia. Evenson and Gollin (2003) International research centres developed technologies for major global food crops such as rice, wheat, corn, cassava, potatoes, millets and beans. National research institutes used applied research to adjust these technologies to fit relevant ecological and production conditions. The national and international centres worked closely together, sharing training and frequently involving scientists from both sides in visits and seminars. National centres then provided advice and counselling to local farmers, diffusing the new knowledge into the countrys production system. This system worked especially well for disseminating improved crops and new production techniques. For example, plant breeding work at CIMMYT developed a new family of wheat varieties in the early 1970s that were being used by more than 80 per cent of all wheat areas by the late 1990s, Evenson and Gollin (2003). And the research institutes set up during the 1960s and 1970s in the developing world were largely responsible for substantially increasing yields. For example, global cereal yields doubled between 1960 and 1985, Conway (1997). Technology is still transferred to developing countries this way, but recently, public funding for agricultural research has diminished, and science has grown more complex. 2.3.3 A changing role for the public sector According to I. Tzouramani, K Mattas (2004) Over the last two decades, advances in sciences like molecular genetics have enabled rapid development of biotechnology for agricultural production. Meanwhile, economic globalisation and trade liberalisation has increasingly exposed agriculture in developing countries to international markets and multinational corporations. Technologies that exist as marketable products, like seeds, agrochemicals and agricultural machinery, have grown quickly. James (2004) noted that this in turn, fuelled private investment in agricultural research and technology, particularly by international corporations that benefit from economies of scale, and have access to world markets. But research activities in the private sector have limited scope. For example, private research into seed improvement concentrates on just a few crops, like corn and soybeans, that are grown in temperate regions. Such specialisation is even greater in biotechnology, where over 70 per cent of the land planted with transgenic breeds grows just four crops soybeans, corn, canola and cotton, James (2004). Because of this narrow focus, the private sector usually disseminates its advances to developing countries that practise commercial agriculture in temperate climates and have relatively large markets. Small-scale farmers in developing countries still largely rely on the public sector for technology transfer, especially if they cultivate crops that dont interest private f irms. According to H. Zavale (2006) Public institutions are slowly adapting to these new circumstances by redefining their positions and priorities. CGIAR has emphasised its role in developing and transferring technologies that are adapted to small and poorer farms. The organisation is also beginning to consider work on non-food crops. Similarly, national research institutions, like the National Institute for Agricultural Technology in Argentina and the Brazilian Agricultural Research Corporation, are concentrating on crops and ecological conditions relevant to small farms. They also research techniques that complement private sector developments, for example by developing production systems and conservation methods that make using new technological products (such as agrochemicals, farm machinery and improved crops) more efficient. 2.3.4 A new way to approach technology transfer According to Thirtle. Et al (2003), The new economic and scientific context requires a new, more complex, model for transferring technology. The evolving model has four main components: knowledge management, gap filling research, promotion and regulation of the private sector, and environmental impact analysis (see Figure 1). Figure 1. A multidimensional model of agricultural technology transfer for the public sector 2.3.4.1 Knowledge management According to D. Scharfstein, C.F. Manski, J. Anthony (2004), The public sector continues to be largely responsible for knowledge management that is, articulating national needs, matching them to scientific opportunities, mobilising available technology, and adjusting them to farmers needs. NARIs and universities undertake this role in many developing countries. They help develop both new and orphan crops, promote successful agriculture in poor ecological conditions and tackle small-scale technological problems, none of which greatly interest the private sector. Such work accounts for much of the research done by local institutions, and needs to be strengthened. Local institutions should provide incentives for their staff to collaborate with international researchers and seek synergies with research done elsewhere. In many ways the CGIAR centres are important in helping integrate local efforts with the knowledge available worldwide. 2.3.4.2 Gap-filling research According to R. Deheija, S. Wahba (2002), National public research institutions also have a major responsibility for research in areas ignored by the private sector. This gap filling research is particularly relevant to technologies that are not embodied in physical products for example, forage management, animal health, soil management and conservation and irrigation practices. Elbehri, A. and S. Macdonald (2004) further support this point stating that Public research into agriculture in developing countries represents about a quarter of worldwide expenditure in agricultural research. But it needs to be managed effectively if it is to produce high quality research to complement internationally available technologies and help developing countries acquire and use them. Some countries, like Brazil, China, India and Vietnam, have already taken action, using careful planning and working with research institutions in developed countries research institutions to help focus research. 2.3.4.3 Promoting and regulating the private sector According to Sankula (2006), The public sector should also both promote private investment and regulate private companies. Several policies can help encourage the private sector to invest in technologies that are relevant to farmers in developing countries. First, adequate intellectual property rights legislation can be put in place. This allows private companies to protect profits from their research, helping attract investors and promoting research. Second, tax and credit facilities can provide indirect economic incentives to investment. Third, setting up frameworks for turning new technologies, like seeds or agrochemicals, into commercial realities for example consistent biosafety regulations, royalty agreements, profit sharing and reinvestment can be used to encourage interactions between private firms and public institutions, supporting joint activities and, thereby, encouraging technology transfer. 2.3.4.4 Environmental impact analyses According to Young, B. G (2006), policymakers must consider the environmental consequences of agricultural research. New agricultural technologies often use natural resources intensively, potentially damaging the environment, for example through land degradation or water contamination. This is especially true if the new technology is imported without being tested in local conditions. According to Wilson, T.A., M.E.. Rice, et al. (2005) Genetically modified crops are a good example. Developing countries like Argentina largely rely on industrialised nations to provide genetically modified breeds. Close to 90 per cent of Argentinas soybean crop is transgenic, and this has proved highly profitable in the past ten years. But the full environmental effects of expanding to marginal areas, displacing other crops and livestock, and using crop rotations are still unknown. Policymakers can help by developing regulatory measures, like mandatory environmental impact assessments, to minimise potential environmental damage and to protect consumers. 2.3.5 Protection of Patents and other Rights The issue of Farmers rights has brought concerns within the seed industry, farmer communities and policy makers especially in Africa. Organisations such as The African Seed Trade Association (AFSTA) recognize the contribution of farmer communities to the conservation and the improvement of plant genetic resources for food and agriculture. They balance the important role of the African seed industry in maintaining and improving crop yields through continuous crop breeding to create superior varieties, which benefit farmers and to which they have access stated Bouis, H.E., B.M. Chassy et al. (2003). They support access to genetic resources for breeding purposes by all breeders i.e. farmers themselves, public research institutes and seed companies and is not in favor of any regulations that prevent them from sustainably exploiting available plant genetic resources to add value to their crops. According to UPOV articles (1991), In addition, breeders need to get a reasonable return on their investment in plant breeding so that they can continue developing novel products. Free use of farm-saved seed undermines this principle and would lead to less breeding efforts and eventually prevent the release of new varieties to the detriment of farmers and agricultural development as a whole.In Africa, lack of public and private investment in plant breeding has led to a shortage of improved varieties limiting the choice of farmers. To give incentives to breeders, there is need to protect new varieties using intellectual property rights as provided for under the UPOV 1991 Convention. This Convention gives adequate protection against inappropriate use of protected varieties while having provisions for free access and use for further breeding purposes i.e. breeders exemption and the compulsory exception of acts done privately for non-commercial purposes (Article 15 (1) of UPOV 1991 Convention) allowing African subsistence farmers to save and use seed from their own harvests, specifically for their own use. As stipulated in article 9 (3) of the International Treaty on Plant Genetic Resources for Food and Agriculture (IT PGRFA), this right is subject to the national law in force in a given country where such acts may be prohibited or subject to specific requirements and/or limitations i.e. the right is not unconditional for farmers and the Article 9 does not intend to limit any rights granted to them at national level. Under the UPOV 1991 Convention, national laws may allow farmers to replant on their own farm the seed produced on that same farm without the consent of the breeder of the protected variety. This exception however must remain within reasonable limits and is subject to the safeguarding of the legitimate interests of the breeder (Article 15(2) of UPOV 1991 Convention). This optional exception to Plant Breeders Rights should be limited to food and feed crops where farm-saved seed has been used traditionally and subject to the obligation that farmers provide information concerning the use to the breeder and to the payment of an equitable remuneration. However, this UPOV Convention has a provision that allows the free use of farm-saved seed of a protected variety for non commercial purposes by African subsistence farmers. It is very important that governments and all seed stakeholders make efforts in Africa to promote the development of more improved varieties with a view to addressing the needs of the diversified agro-ecological zones of the continent, which is widely ignored by the rest of the world, through effective protection of new plant varieties with clear mechanism of royalty collection for the breeders. 2.4 Firm Introducing the Technology 2.4.1 Training for Farmers Provision of training to small scale farmers is especially difficult due to their low levels of education. 2.4.2 Appropriate distribution channels Kenya has a wide geographical area where farming is done and so it is therefore difficult for one firm to serve the needs of these customers all over Kenya. Appropriate distributors and distributor channels therefore need to be identified to ensure that the technology is available to farmers all over the country. According to Kotler (2000) Distribution (also known as the place variable in the marketing mix, or the 4 Ps) involves getting the product from the manufacturer to the ultimate consumer. Distribution is often a much underestimated factor in marketing. The problem is that retailers may not be willing to devote shelf-space to new products. Retailers would often rather use that shelf-space for existing products have that proven records of selling. This would therefore be a disadvantage to the firm introducing the greenhouse technology since it is new and untested in the Kenyan market. 2.4.2.1 Manufacturer Distribution Preferences According to Savadogo, Reardon and Pietol (1998), Most manufacturers would prefer to have their products distributed widelythat is, for the products to be available in as many stores as possible. This is especially the case for convenience products where the customer has little motivation to go to a less convenient retail outlet to get his or her preferred brand. Soft drinks would be an extreme example here. The vast majority of people would settle for their less preferred brand in a vending machine rather than going elsewhere to get their top choice. This is one reason why being a small share brand in certain 2.4.3 Sample Farms The firm may need to create sample farms since farmers have a way of convincing other farmers to adopt a technology that they have successfully and profitably utilized. This is the basis for the model farmer, model farm strategy. However, this is double-edged; a bad experience by a farmer regarding a certain technology could spread like wildfire and could create reluctance rather than acceptance. However, a sustainable working system being used by a farmer cooperator would enhance receptivity to the greenhouse technology. 2.4.4 Revitalizing Government Policies According to Paras et al, (2005), Reviewing the policies on tax regarding the importation of agricultural machinery and parts (engines, pumps, sprayers, etc.), and all other materials and equipment for the manufacture of agricultural machinery would have a large effect on mechanization. At the same time, the government should try to make arrangements for companies to manufacture the greenhouse materials and parts locally. This in effect would also bring down the cost of greenhouses in the market. 2.4.5 Inability of Farmers to pay for Products As stated earlier, many of the small scale farmers in Kenya are unable to adopt this new method of farming due to the high initial cost of installation. This means that companies that sell these products do not have enough clients to sell their products to. However, some companies such as Amiran in Kenya are now entering into partnerships with financial institutions such as Equity bank to bridge this gap. A copy of the agreement is attached in the appendix. 2.5 Chapter Summary This chapter aims to review the relevant literature in relation to the research questions presented in this study. It identifies the barriers that exist in introducing the greenhouse farming technology from the farmers point of view, the governments role and from the view of the firm introducing this product. Subsequent chapters will try to provide the challenges from a Kenyan perspective from actual farmers and business people.